Introduction
I am a Creative Strategist with an Art Director background, passionate about crafting brand stories and translating them into design. I have worked as a designer and art director for the past 8 years. As a designer and lateral thinker, I am able to create unique brand strategy that transforms the brands and places them into the culture.
Education
- School of Visual Arts, New York City
- Masters of Professional Studies in Branding, 2015
- The Art Institute of Washington, Arlington, VA
- Bachelor of Fine Arts degree in Media Arts and Animation, 2007
Experience
Freelance Branding Consultant Present
- Creating brand strategy for various hospitality and lifestyle companies by analyzing current trends and culture
- Providing design consultancy for creative pitches to prospective clients
- Identifying target markets and unique brand positioning for clients
TheaterMania, Art Director 2011-2014
- In charge of redesign and re-launch of TheaterMania website
- Developed various TheaterMania brands, such us TMU (TheaterMania Student Blog), and TheaterMania Gold Club (Membership Theater Tickets Service)
- Worked with marketing department in setting up Social Media Campaigns across various platforms (facebook, tumblr, twitter, google+)
- Provided brand direction to increase consistency within TheaterMania brand by creating “TheaterMania Style Guide”
- Designed various print ad campaigns, including the Poster Campaign for Central Parking Garages in New York City Theater District
- Responsible for creating the TM Magazine (TheateMania’s in-house monthly iPad magazine) brand and its art direction by:
- Developed design and layout for 70+ articles
- Coordinated delivery of copy, images and interactive content cross departments
- Rebranded of the Drama Desk Awards’ (Annual theater award show) identity, including logo, website and event program
- Built a cohesive and recognizable brand image for OvationTix, a B2B website.
1stdibs, Jr. Art Director 2009-2011
- Worked on establishing the 1stdibs brand by:
- Creating company’s logo
- Maintaining visual consistency for various publications
- Sustaining visual aesthetic of the web site
- Responsible for preparing weekly layouts for Introspective magazine (the in-house interior design/fashion online magazine for 1stdibs.com)
- Prepared photoshoped images for 3 weekly articles ranging from designer profiles to book reviews (7-14 pages each)
- Contributed to the creative process of editorial concepts and ideas
- Designed custom websites for individual clients
- Created flash banners for 1stdibs homepage in order to help increase traffic to clients’ websites
- In charge of designing promotional 1stdibs banners for various publications (NY Times, Artnet, etc.)
- Designed promotional 1stdibs material for various 1stdibs sponsored events, including posters, decals and general signage
Universal Creative Group, 3D Designer 2007-2009
- Responsible for animating 3D characters for TV spots using Cinema 4D
- Focused on modeling of 3D characters, environments and objects for TV spots
- Prepared concept work and character and object design for various ad campaigns
- Created banners for Internet campaigns using Adobe Flash
- Designed print campaigns containing posters, cards, magazine and newspaper ads
- In charge of designing landing pages for web campaigns using Adobe Illustrator