Project Challenge
Pet food category is an overly saturated market. Owners often feel confused and overwhelmed by the amount of choices that they encounter at the store.
Project Background
The challenge was to find the white space in the category and create a viable business plan. I decided to focus on dog food.
Market Analysis
New Pet owners want an easy choice when it comes to pet food. They want to know that the food they are buying for their pet is nutritious and it is also easy to find.
Solution
Through research, I identified a white space in pet food, by focusing on one specialized recipe that provides a well balanced nutrition to help with the most common issues for dogs, such as sensitive skin and digestion, as well as weight management, for three stages in dog’s life: puppy, adult and senior.
Target Consumer
TKTKT
Business Strategy
Go to Market Strategy
